Strategies for increasing profitability

What you’ll take away:
- Tips to reduce financial blind spots in your projects
- Ideas for how to improve forecasting and planning
- A better understanding of what affects profitability, and what you can actually do about it
- When to use AI in planning and reporting—and how to avoid the hype
You’ll leave with ideas you can apply right away — even if you’re just looking to make one small improvement.
Speakers
Top 5 profitability tips from the field
Marcus Madden Smith from Stephen George and Partners
With nearly three decades at the AJ100 practice Stephen George + Partners, Marcus brings a wealth of real-world experience on how to think about profit in an architectural context. In this webinar, he’ll share his top 5 tips for improving profitability — based on lessons learned over 28 years of running successful projects.
Using machine learning to act on your data
Featuring guest speaker Chris Lofthouse from Ometis
With over a decade of experience in data strategy, Chris works with companies to make data genuinely useful—turning complex information into confident decisions. As a former solution architect and now Commercial Director in Ometis, he brings a deep understanding of the full data journey: from collection and analysis to machine learning and AI.
In this session, Chris will cut through the buzz and show how AEC firms can use AI in simple, practical ways to improve planning, forecasting, and everyday decision-making.